This study aimed to investigate whether there are significant difference in sociodemographic characteristics household economics situation, especially on portfolio budget size of each item and the component ratio difference among groups divided by the finance risk tolerence of householders. In addition, this study investigated how does socio-democratic characteristics, household economic situation, and risk tolerance of house holders affect whether financial asset is increased. The main findings of the analysis regarding the questions are summarized as follows. First, there was a significant difference in variables of a family’s own house and property, total financial assets, annual household total income, and annual earned income of a householder,insurance, a credit union, and lent money. Second, risk-averse group 1 and group 4 had a large part on safe assets like savings while risk-taking group 2 and 3 showed high percentage on insurance as well as risky assets like stock. Third, people who lived in a local area and had their own house had a possibility of money-deposit increase. As to the stock, when people were young, in an administrative position and a wage earner, and had a bachelor’s degree or above, their own house, and personal wage income, net worth and debt, the variable risk-taking type had a more possibility of money-deposit increase than the risk-averse type. With regards to the insurance, people who were young and a variable risk-taking type, married, lived in a local area, had property besides their living house, wage income and net worth had a bigger possibility of insurance increase. As to a private personal banking, people who were women and the risk-taking type and the variable risk-taking type, married, and had wage income showed a bigger possibility of private personal banking increase. Regarding the lent money, people who lived in a local area had a bigger possibility of lenting their money to their people.