À繫¿¬±¸ Á¦ ±Ç È£ (2020³â 11¿ù)
Asian Review of Financial Research, Vol., No..
pp.739~770
pp.739~770
The Value of Corporate Social Responsibility during the COVID-19 Pandemic
Kyunghyun Kim Korea University Business School, Seoul, Korea
Hyun Seung Na Korea University Business School, Seoul, Korea
This paper examines how Corporate Social Responsibility (CSR) is associated with stock performance of Korean firms during the COVID-19 pandemic. Using firms¡¯ ESG (Environmental, Social, and Governance) ratings to measure their CSR, we find that the stock returns of firms with higher CSR decline less during the pandemic crisis period and rebound less during the recovery period than those with lower CSR. We also show that firms¡¯ higher ESG ratings are associated with lower stock return volatilities during the crisis and recovery periods. While the governance rating plays a major role in the CSR effects on the stock performance during the COVID-19 pandemic, our further analyses on several earlier corporate scandals find that which of ESG ratings matters for the effects of CSR on a firm¡¯s stock performance varies according to the nature of shocks. Our results suggest that CSR mitigates a firm¡¯s nonfinancial risk and the stock market factors into firms¡¯ ESG investments in responding to nonfinancial shocks on them.
Kyunghyun Kim
Hyun Seung Na
This paper examines how Corporate Social Responsibility (CSR) is associated with stock performance of Korean firms during the COVID-19 pandemic. Using firms¡¯ ESG (Environmental, Social, and Governance) ratings to measure their CSR, we find that the stock returns of firms with higher CSR decline less during the pandemic crisis period and rebound less during the recovery period than those with lower CSR. We also show that firms¡¯ higher ESG ratings are associated with lower stock return volatilities during the crisis and recovery periods. While the governance rating plays a major role in the CSR effects on the stock performance during the COVID-19 pandemic, our further analyses on several earlier corporate scandals find that which of ESG ratings matters for the effects of CSR on a firm¡¯s stock performance varies according to the nature of shocks. Our results suggest that CSR mitigates a firm¡¯s nonfinancial risk and the stock market factors into firms¡¯ ESG investments in responding to nonfinancial shocks on them.